Google to provide URL shortening service, Goo.Gl






Google seems to be quite busy these days as there are a lot of announcements especially during last three weeks. Recently, they have announced the URL shortening service for Google Toolbar and Feedburner but if this idea works, Google will make the service available for a larger audience according to the announcement.

The shortening service is suitable for sites such as a twitter as the number of words in one post are limited and if the URL is too long, the links cannot be posted . The shortening service comes with new benefits as told by Google on their official blog:

Second, we’ve built this on Google’s global infrastructure to offer the following benefits:

  • Stability: Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
  • Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
  • Speed: At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google Url Shortener.

It is expected that service will be widely used in the toolbar as it will make it easy for everyone to share the website pages ,on social networks, with short URL.


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