Google announces Click-to-Call Ads for Mobile Devices!


In the first week of Jan 2010, Google sent a notification email to its Advertisers announcing a click-to-call concept for its browser aided sponsored ads. The click to call concept is already implanted to the organic searches of Google but now it’s going to extend it to sponsored ads adding a new revenue stream. The following is a portion of an email sent by Google:

Your location-specific business phone number will display alongside your destination URL in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.

The price for clicking the ad will be the same as the advertisers pay for the similar clicks on the website ads and of course the advertisements would be appearing in the high-end devices with HTML support like IPHONE, Android, and Palm WebOS. The ads will appear according to the location of the user for-example an ad for pizza hut showing a phone number of the closest closet to make an order.

Now, things are getting pretty clear about an idea behind decision by Google to jump into the phone market. As the time progresses, we hope to see Google further tapping the market; of course it’s an ads revenue they are after.

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